Planning

Production & Services

Our Production department offers a high-quality cinema adaptation service, converting pre-existing and bespoke commercials to cinema ready digital cinema packages (DCPs) in a variety of formats

DCM’s Production team works to the highest industry standards and is on hand to guide you through the conversion process.

Once a campaign is booked, our team runs detailed checks at every stage, from receipt of source assets through to the final cinema conversion, which will need to be approved by the creative team before distributing to sites in line with the campaign start date.

DCM is currently running a fully digital Production service. Instead of in-person approval screenings, we will share a viewing copy created directly from the final cinema conversion with creative teams to play back, review and confirm we’ve received the correct assets.

We have upgraded the quality of this viewing copy as standard at no additional cost to clients so that it is much more representative of the final cinema picture quality.

If you have any questions or queries about technical assets or potential deliveries, please do not hesitate to get in touch.

Copy clearance

Final approval from the Cinema Advertising Association (CAA) is required in order to show an advertisement in cinema. The CAA is the sole clearance body for most commercial advertising in UK cinemas. Ads are cleared in accordance with the requirements of the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code). The clearance process has a lead time of approximately 48 hours to clear copy following receipt of payment and content. Clients are encouraged to submit copy as soon as possible and should be factored into your delivery timeline.

The submission process is done digitally via the CAA Website, following the three simple steps below:

  • 1.
    Complete online submission form
  • 2.
    Make payment to CAA/ensure adequate funds are in your account (£150)*
  • 3.
    Upload video file
  • 4.
    If required - BBFC public information / campaigning film submission form & payment (see below)
  • *Charity & public information ads are exempt from this fee.

    You will receive a letter from the CAA with details of their decision. 

    BBFC

    Some ads may also require certification from the BBFC:

    • Charity & public information ads
    • All ads that promote, or which contain content from films, DVDs, television channels, broadband suppliers and programmes (broadcast or download)

    If you are unsure whether your advertisement will require BBFC clearance then please get in contact directly with the BBFC Helpline ([email protected] / 02074400299) who will be happy to advise you.

    The clearance process takes approximately 48 hours and should again be factored into your delivery timeline.

    The submission process is done digitally on the BBFC Website, following the three simple steps below:

    1. Complete online “public information / campaigning film” submission form via your BBFC extranet account
    2. Make payment (approx. £140 dependent on length)
    3. Upload video file

     

     

     

     

    HFSS advertising regulations

    As new Advertising Standards Authority (ASA) regulations regarding food and drink ads in cinemas come into play, here’s what you need to know for your campaign.

    New (non-broadcast) cinema regulations regarding high fat, salt and sugar (HFSS) food and drink came into effect in cinemas on Saturday 1 July 2017, which means your campaign could now be at risk.

    In short, this means that if your brand or product is not in line with the UK government nutrient profiling model, then you could be at risk of breaking the new rules.

    If your brand’s product is considered HFSS, it will not be able to run alongside films where children make up 25% of the audience. In addition to product advertising, HFSS brand advertising – in which 50% of the products sold under that brand are considered HFSS – will also be considered and the onus is on agencies to declare their position at an early stage of the process.

    HFSS rules have been commonplace in TV media since 2011, so agencies should be used to taking the necessary steps to ensure they are in line with the conditions.

    Advertisers/brands are encouraged to complete a nutritional profile certificate, if they want to advertise products or brands in films where 25% of the audience is under 15 and submit this information for copy clearance guidance ahead of the advertiser or brand being scheduled.

    DCM is responsible for the ad reel and has put in place processes, in conjunction with guidance from the CAA, regarding the placement of advertising on cinema screens in certain films.

    All advertisers/brands that are classified as HFSS will not be able to advertise in HFSS films. Films that carry a HFSS restriction are voted upon in a process like that used by CAA alcohol/gambling panel.

    The list of films is available from the CAA and this information will now be used to ensure that the correct ads are placed by DCM and are shown in the permitted films. While films for the latter half of 2017 are still to be voted on, restricted films are likely to be all family titles (including Paddington 2), while Pitch Perfect 3 and Jumanji: Welcome to the Jungle are two films that the profile suggests could be restricted.

    DCM's advertising playlist will fully comply with the CAA's guidance, with cinema exhibitors responsible for the rest of the reel.

    For more guidance on the decision process refer to our advice sheet for agencies and visit the CAA’s website for further details.

    CAA
    Copy Panel Executive
    Cinema Advertising Association
    Corinthian House
    279 Tottenham Court Road
    London W1T 7RJ

    +44 20 7199 2433

    [email protected]
    cinemaadvertisingassociation.com

    BBFC
    3 Soho Square
    London W1D 3HD

    +44 20 7440 1570

    Formats

    • Digital Cinema Mastering & Distribution (2D & 3D)

      DCM Production can easily transfer your commercial to Digital Cinema Package (DCP) format, in line with Digital Cinema Initiative (DCI) specifications. DCM Production is the preferred choice of media and creative agencies for digital cinema mastering and distribution services for cinema advertising, thanks to its unrivalled speed, expertise and prices.

      The lead time for digital cinema copy running on DCM digital cinema screens is now just five working days.

      Please refer to the following links for information on all our requirements:

    • 2D-3D Conversions

      DCM partners with industry leading production facilities for our 2D-3D conversions to provide the highest possible quality at competitive rates. The 3D artists working on your commercial will be the same people who have worked on the latest Hollywood blockbusters, offering you cutting edge cinema expertise.

      The conversion methods used are fully operated and bespoke (i.e. not using automated 3D equipment). A managed timing plan is followed to ensure that supply deadlines are met in accordance with the booked airdate, while the process also includes check points for you to view progress and comment along the way.

      Please contact [email protected] for quotes, lead times and a bespoke technical specification.

    • International, IMAX & Other Content

      From trailers and idents through to short films for festival submissions, we are able to offer competitive quotes to convert your content to 2D & 3D DCP / IMAX formats and oversee the associated distribution requirements.

      We also offer cinema production and distribution services for international cinema ads, ensuring that you stay in control of the final cinema output no matter where in the world it is exhibited.

      Please contact a member of the Production department  for quotes and further information.

    Get in contact with one of our experts